Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control - from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders. And post-9/11, the Arab Spring and the BRICS emerging markets, e-commerce and social networks have made this updated and expanded edition of Culture Clash indispensable. Culture Clash 2 is not another Kiss, Bow or Shake Hands. Such protocol-laden works on whether to bring wine to a dinner in Singapore or how many times to kiss in France might have their uses, but non-compliance with local etiquette has rarely been a deal-breaker. What has derailed international business is the inability of managers to see the world from their counterpart's point of view, read between the lines, and decode the mind-set of the other side.