Design in Context: A Framework for Strategic Differentiation (Unabridged‪)‬

In Design in Context: A Framework for Strategic Differentiation, Todd Bracher invites you to reimagine the role of design in business. Drawing from his extensive experience, Bracher presents a compelling case for why design should be integral to strategic planning and execution. This book offers a roadmap for business leaders and designers to work together, emphasizing the importance of differentiation in achieving sustainable growth. 

Through insightful dialogues with industry luminaries like Michael Bierut and Mickey Beyer-Clausen, Bracher reveals how design can drive innovation, create unique value propositions, and ensure long-term success. Whether you're leading a company or crafting design solutions, this book equips you with the knowledge and strategies to leverage design as a powerful business tool.