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Publisher Description

The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.


This article was first published in the June 2008 issue of Harvard Business Review.

GENRE
Business & Personal Finance
NARRATOR
TM
Todd Mundt
LENGTH
00:25
hr min
RELEASED
2008
June 1
PUBLISHER
Harvard Business School Publishing
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
12.7
MB

Customer Reviews

azahhh ,

Excellent.

Must listen for innovators or system designers.

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