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Publisher Description

Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers don't even know they want.

This article was first published in the October 2011 issue of Harvard Business Review.

GENRE
Business & Personal Finance
NARRATOR
TM
Todd Mundt
LENGTH
00:19
hr min
RELEASED
2011
October 10
PUBLISHER
Harvard Business School Publishing
PRESENTED BY
Audible.com
LANGUAGE
DE
German
SIZE
16.1
MB

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