Driving Honda: Inside the World’s Most Innovative Car Company (Unabridged) Driving Honda: Inside the World’s Most Innovative Car Company (Unabridged)

Driving Honda: Inside the World’s Most Innovative Car Company (Unabridged‪)‬

    • 3.9 • 7 Ratings
    • $25.99

    • $25.99

Publisher Description

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now.

Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma-driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Honda believes in freely borrowing from the past as a bridge to "innovative discontinuity" in the present. And those are just a few of the ideas that the company’s colorful founder, Soichiro Honda, embedded in the DNA of his start-up sixty-five years ago.

GENRE
Science & Nature
NARRATOR
MF
Mel Foster
LANGUAGE
EN
English
LENGTH
10:46
hr min
RELEASED
2014
July 31
PUBLISHER
Brilliance Audio
PRESENTED BY
Audible.com
SIZE
513.6
MB

Customer Reviews

GalacticaLover ,

Very Interesting

A very complete overview of the Honda Company. I wish he had spent more time on the robotics and other energy innovations, still, what was covered was detailed and interesting. I like Honda. I’ve always liked them more than Toyota. I didn’t know why, now I do. I’d tell you, but then you wouldn’t buy the book and this guy worked hard on it and deserves the income. So very good. Very interesting, Very car focused.

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