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Publisher Description

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

GENRE
Business & Personal Finance
NARRATOR
AR
Al Ries
LENGTH
03:00
hr min
RELEASED
2005
July 19
PUBLISHER
HarperAudio
LANGUAGE
EN
English
SIZE
160.9
MB

Customer Reviews

uniquelight ,

Essential for business owners

If you own a business this is insightful and I’d say essential.

If you’re a business owner and you don’t know how to correctly position what you sell you’ll get crushed by smaller better positioned businesses.

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