• $14.99

Publisher Description

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

GENRE
Business & Personal Finance
NARRATOR
JTR
Jonathan Todd Ross
LENGTH
08:32
hr min
RELEASED
2017
October 3
PUBLISHER
Penguin Audio
LANGUAGE
EN
English
SIZE
266.9
MB

Customer Reviews

dcaymus21 ,

Good

Good book and down the middle call them as he see's them delivery

derekturner ,

Presentation is Everything

The author repackages over-the-counter facts and perspectives that you can easily find in The New York Times and Business Insider in a sarcastic, slightly humorous but mostly facetious way. I’d only recommend this book in a professional capacity.

Listeners Also Bought