FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Unabridged‪)‬

    • $18.99

    • $18.99

Publisher Description

In Fusion, Denise Lee Yohn examines some of the world's greatest organisations and reverse engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results.

Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.

Fusion is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.

GENRE
Business & Personal Finance
NARRATOR
PR
Patricia Rodriguez
LANGUAGE
EN
English
LENGTH
07:45
hr min
RELEASED
2018
May 24
PUBLISHER
Nicholas Brealey Publishing
PRESENTED BY
Audible.com
SIZE
353.6
MB

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