• $13.99

Publisher Description

**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick. • Actionable steps for building products people love. • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Business & Personal Finance
Dave Wright
hr min
January 22
Nir Eyal

Customer Reviews

hi-so ,

Joining the Ranks of Early Reviewers

I — like several other reviewers here — am choosing to review this audiobook about 40 minutes in. I’ve listened to dozens and dozens of audiobooks over the past few years and this is by far the hardest to tolerate due to the poor recording quality and inexperience of the narrator. It’s impossible to focus on the content. For the low, low price of $14.95, you too can listen to a person stammer like a teenager nervously giving his commencement speech from the inside of a tin can.

I’m tapping out.

Kyle Philippi ,


Enjoying the content well enough (40 min into it) why am i already reviewing? Because this book was recorded in a bathroom stall. Wish a little money went into the audio since I'm paying for this listen. He has also stumbled on some words already and didnt fix it. This is just unacceptable. No problem on the writing. Fix the audio and ill change my review.

Luis from Hartford, CT ,


The sound quality was fine for me. As for the content, phenomenal! I learned so much about myself, along with everything I should be asking about my business and how to help others. A must read...or listen

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