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Publisher Description

John A. Quelch, a professor at Harvard Business School, and Katherine E. Jocz, a research associate at Harvard Business School, write about how to fine-tune strategies according to consumers' changing psychology and habits - in order to survive the recession and prosper when the economy bounces back.
This article was first published in the April 2009 issue of Harvard Business Review.

GENRE
Business & Personal Finance
NARRATOR
TM
Todd Mundt
LENGTH
00:30
hr min
RELEASED
2009
April 1
PUBLISHER
Harvard Business School Publishing
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
24.7
MB

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