How to Start a Sales Enablement Program (Unabridged‪)‬

How to Start a Sales Enablement Program is an introduction to the field of sales enablement. It is a practical, approachable, experience-based guidebook for anyone starting out in sales enablement, hiring their first sales enablement employee, or just interested to learn what sales enablement is.

The contents include descriptions of common sales enablement programs, and instructions for how to build them. The book contains example discovery questions, survey frameworks, and metrics that listeners can take and apply immediately. It also includes suggested practice activities and actions to take for listeners who are actively searching for their first sales enablement job. All of the lessons are codified from the author's personal experience building and leading sales enablement programs at high tech companies. The book provides an honest, refreshing, and practitioners' take on this emerging field.