Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
If you are stuck in a creative rut or simply want to improve your mental breadth, get this book!! Wonderful read and packed with mind shifting information! Expand your mind and make this tool your next investment.
Novelty + Familiar = The Creative Curve
Good listen. I especially like it when the author narrates the book. Allen does a nice job at repeatedly identifying many examples supporting The Creative Curve. I will definitely do more to consider how I phrase information in the future.
Truly the book of the century, and perfect for all looking for that deadly secret to take our lives to the next level!!!