Buyology: Truth and Lies About Why We Buy (Unabridged‪)‬

    • 3.9 • 21 Ratings
    • $12.99

    • $12.99

Publisher Description

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

Business & Personal Finance
Don Leslie
hr min
October 21
Random House Audio

Customer Reviews

FFrota ,

Very nice.

My MBA's marketing research teacher recommended this book to learn about Neuromarketing and its findings.
This subject is very interesting! This audiobook will tell you about Neuromarketing experiments using FMRI and SST to support many theories like: Mirror Neurons, Somatic Markers, Sensorial Advertising, Subliminal Messages... It's a must for marketers seeking to be ahead of the game, or even to keep up with the new changes happening to Marketing. The narator does a nice job. He's got a good voice and pace.

Missavogue ,

Amazing book

I just started in college for Retail Management, and bought this book to go along with an article I found on WWD about using neuromarketing in retail. I found the book very interesting. It did not seem to be degrading at all. Yes, the author does talk about himself and the things he has done, but instead of seeing that as "I have done so much more than you. Look how smart I am," I took it as "This is where I get my knowledge of the subject from. Let me share it with you."

This book really did help me to understand what goes on in a consumers mind when they enter a store or look at an advertisement for a company. It was very informative.

smurfbob ,

great book

wow i am reading this book this book now and am very impressed. The author I has much knowledge to share and does so in an interesting way.

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