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Publisher Description

Whether you’re hoping to obtain a raise from your boss, convince an insurance claim representative to reimburse your medical treatment, or persuade your spouse into spending less time watching TV and more time with you, Winning Every Time will be your guide for truly practical and helpful advice about how to make that case effectively—and win it hands down. Too often we argue conclusions without the benefit of a premise, react from anger instead of presenting hard facts, feel defensive when sensing resistance, or fail to make calm, irrefutable counterarguments. In this dynamic, groundbreaking book, Lis Wiehl shows how to apply the skills, smarts, and strategies of a lawyer and stay in command whenever life makes you feel as though you are on trial.

Writing in an engaging, accessible style, Wiehl teaches you how to become your own best advocate, so you can plead your case with precision—and win the hearts (and change the minds) of even the most recalcitrant “juror.” You’ll learn the eight easy-to-follow rules of persuasion to winning a case:

Know What You Want: The Theory of the Case—outline your premise clearly and establish your objective accordingly
Choose and Cultivate Your Audience: Voir Dire— bring your case to the person who “calls the shots” and know the perfect time and place to do so
Marshal Your Evidence: Discovery—assemble all the facts that support your cause, even information that may challenge your objective
Advocate with Confidence: Making the Case—present your opening argument and offer your evidence calmly and methodically
Counter the Claims: Cross-examination—challenge your opponent’s allegations consistently, but gently, through a series of “yes or no” questions
Stay True to Your Case: Avoid the Seven Deadly Spins—keep your argument authentic by avoiding false inferences, hearsay, and subjectivity
Advocate with Heart: Let Me Tell You a Story—make your case personal with a special story that will convey your message in a memorable way
Sum It Up: The Closing Argument—deliver a fervent and succinct summation of your theory and evidence . . . and close the deal

Along with practical advice on how to state your case effectively and come out on top, this remarkable book features incisive stories from real people who have transformed their lives through advocacy. With amazing, result-oriented strategies, Winning Every Times will help you stay in command whenever life makes you feel as though you are on trial.

GENRE
Self-Development
NARRATOR
CM
Carrington MacDuffie
LENGTH
09:23
hr min
RELEASED
2004
January 8
PUBLISHER
Random House Audio
LANGUAGE
EN
English
SIZE
489.3
MB

Customer Reviews

arizonaheart ,

Too much law and too little practical application

This book could have wrapped itself up in half the time, but Lis Wiehl spends a lot of time tooting her achievement horn. Too much "Me, Myself, and I" becomes annoying after a while. I'm not saying there isn't anything practical that you can learn from reading this book. There are several good points on how to present yourself. However, there are far too many legal settings for examples that really cannot be applied to regular life situations. The good points are mostly basic common sense. Lots of legal setting information though, so if you're just beginning law school or a new lawyer, maybe this book would be useful.

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