Treasure Hunt: Inside the Mind of the New Consumer (Unabridged‪)‬

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Publisher Description

A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

GENRE
Business & Personal Finance
NARRATOR
JHM
John H. Mayer
LANGUAGE
EN
English
LENGTH
09:19
hr min
RELEASED
2006
May 9
PUBLISHER
Random House Audio
SIZE
466.5
MB

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