An inspiring and revelatory guide to starting and scaling a small business, from powerhouse duo Stacey Abrams and Lara Hodgson
Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant—her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm—named Insomnia Consulting because they did their best thinking at 3:00 a.m.—and then another business, and then another.
Fifteen years into their entrepreneurial journey together, they have tackled the obstacles that many business owners face: how to grow sustainably, hire thoughtfully, and keep up with the Goliaths in your industry.
Now, for the first time, Stacey and Lara share their inspiring and relatable personal story and lessons learned the hard way to show how every business owner can confront the forces that conspire to keep small businesses small. Lauded for her “resilient, visionary leadership” (Barack Obama) and celebrated as a “passionate advocate of democracy” (Madeleine Albright), Stacey now brings her fierce sense of justice to the challenges that America’s business owners face. Level Up arms readers with the confidence, know-how, and savvy to overcome the obstacles that hold their businesses back.
The topics covered are excellent. However, it doesn’t leave me satiated. You can feel that it’s written by 3 authors under a tight deadline … at times disorganized, at times only briefly touching on compelling topics, and at times incomplete, glossed over endings to anecdotes and stories. I had hoped also for more of the ‘why’ … what motivates these incredibly ambitious and inspiring women to keep at it day after day? Instead a lot of the narrative is around the ‘what’ of building their business … weirdly mixed with a ‘how to’ format … weirdly culminating in a long form (albeit compelling) pitch deck for their latest venture. Not a bad read or listen by any means, just not 5 stars either. A bit of a missed opportunity, IMHO.