Increase Your Impact and Influence: With Everything from Books, Blogs, and Scripts to Videos, Online Courses, Workshops, and Consulting (Unabridged‪)‬

 Increase Your Impact and Influence features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the huge clutter of chatter in today’s supercharged information age. And doing so can help others hear and respond to your message. As discussed, you can share your message for different purposes: to build your business and make more money; to promote a cause; to teach, inspire, and motivate others, or to get more leads for whatever you are doing.

The book describes the different formats you might use and how to best create and share your content on each format. These different formats include: 


blogs and articles
social media copy
books
 press releases and press kits
website copy
brochures and flyers
PowerPoint presentations
videos
white papers
speeches
workshops, seminars, webinars, and teleseminars
radio shows and podcasts
online classes and courses
coaching and consulting
newsletters
query letters to gain assistance or make sales
scripts
advertising and promotional copy


It concludes by discussing packaging and presenting your material and delegating and outsourcing your work.