Influence Through Reciprocation - Based On The Teachings Of Influence By Robert Cialdini

INFLUENCE THROUGH RECIPROCATION

BASED ON THE TEACHINGS OF

“INFLUENCE”

BY ROBERT CIALDINI

WRITTEN BY: METABOOKS PUBLISHING

CONTENTS OF THE BOOK:

The Core Principle: Giving and Taking

The Power of Obligation: Uninvited Debts and Unequal Exchanges

Reciprocal Concessions: The Rejection-Then-Retreat Technique

Reciprocity in Action: Politics, Sales, and Everyday Life

Recognizing and Resisting Reciprocation Influence

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