InfoGuru Marketing: Leveraging What You Know to Attract All the Clients You Can Handle
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3.0 • 1 Rating
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- $4.99
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- $4.99
Publisher Description
Marketing often feels like a struggle. You are always trying to convince someone that you are the right person for the job. You are trying to get clients. The problem is, trying to get clients is a strategy that is ultimately doomed to failure. Your prospects don't want to be gotten. That's why you may experience so much resistance and rejection.
Robert Middleton of Action Plan Marketing urges his clients to give up getting and start giving in a strategy he calls "InfoGuru Marketing." The InfoGuru Marketing Principle is based on the idea that we, as experts or "gurus" in our given fields, can leverage what we know by giving away information as our primary marketing strategy. InfoGurus have mastered the art of sharing just enough of what they know to entice prospective clients to ask and pay for more.
In this teleseminar you'll learn the core principles of being an InfoGuru Marketer and start attracting all the clients you can handle.
You will learn:
What information you can give away absolutely free How much you can give away and what you must hold back How to create a huge qualified list of products by giving away one simple thing When to end the giving and start the selling (without their noticing) How to recruit others who will gladly help you give your information away How to tap into the principles of Selfishness, Familiarity, Resonance and Reciprocity The fundamentals of the "Perpetual Marketing Machine"
Customer Reviews
Not bad... But lacking
This audio is a recorded teleconference call, with a "live" audience. Overall, there were a few good take-away thoughts that can potentially spark some new ideas. But really, the main message of the audio is to give away enough free information to people to hopefully increase your chances of a sales conversion in the future using opt-in newsletters, free reports and free articles. Not really any new information or different approaches, other than perhaps making your business cards bigger than everyone else's. I thought it was pretty sad when at the end they opened it up to callers for questions and everyone was silent. To me, that shows that most everyone already knew all the answers from other sources. But the sound quality of the audio was pretty good, and much better than most recorded conference calls. If you have 5 bucks to spend, and you're brand new to online / info marketing, this might be worth it. If you're strapped for cash, save up for a larger, more in depth audio book about Internet marketing. There are plenty.