If you want to know how to use Instagram for business, then keep reading....
If you feel like you don’t quite “get” Instagram marketing, you’re not alone.
On the surface, it might seem like little more than a place for snapshots and selfies.
The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike.
It has a large and diverse audience that is happy to engage with brands, resulting in high engagement overall.
80% of users follow at least one brand on Instagram, with 60% of these users saying they’ve discovered new products or services through the platform.
At least 30% of Instagram users have purchased products they discovered on Instagram.
65% of top-performing Instagram posts clearly feature products.
Instagram has over 800 million active monthly users.
60% of adults online use Instagram.
80% of the app’s user base is outside the US.
There are 25 million business profiles on Instagram.
50% of Instagram users follow at least one business.
33% of the most popular Instagram Stories are shared by businesses like yours.
It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Instagram users aren’t just active, they’re engaged. This photo and video sharing app has quickly turned into a top social media site. More than half of the platform’s active users visit the site daily, and 35% say they check it multiple times a day.
Instagram can also help you grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
In Instagram Marketing you will discover:
Complete guide to grow your followers
How to use Instagram for business
Why Instagram is so popular
Instagram Bio - what is it?
How to choose the right niche
Why do you need to grow your followers organically
How to turn your audience into customers
When is the right time to post on Instagram?
Why you should start making use of Instagram Stories ads
So if everyone who’s anyone is either on or likely to join Instagram, then why isn’t your business? If you can spare a few minutes a day or even per week, then Instagram needs to be added to the priority list. Instagram marketing can be especially powerful if you're in a visual or creative industry, such as the restaurant business or craft marketing.
That said, Instagram’s “simplicity” can be deceiving. Many brands struggle to grow or adopt Instagram as part of their social strategy.
Listen: you can’t afford to “wing it” on the ‘gram. You need a clear-cut, actionable Instagram strategy if you want to grow a presence and attract customers.
In this book, we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth.
If you want to grow in Instagram, then scroll up and click the “buy now” button.