Loyalty and Sacrifice: Ushering New Horizons for Business Leaders in the Digital Age (Unabridged‪)‬

A departure from what we have known and adhered to for the past 200 years. Loyalty and Sacrifice are inseparable. In the case of war, heroes, and employees, Sacrifice is well recognized and celebrated. In the case of customers, the question is: Are customers capable of Sacrifice? 

We have crossed the threshold of AI nudging human behavior. Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human development. Loyalty and Sacrifice are inseparable. This book proposes a holistic and uniform definition of loyalty and embraces its hidden facets to redefine customer loyalty. The most significant concepts in the book are embodied in four pillars. 

One - Defines Loyalty Two - Crafts a new definition of customer loyalty Three - Proposes a new concept of L&S principles Four - A new principle of the Latency Factors to explain blind-spots 

This book proposes a holistic and uniform definition of loyalty and embraces its hidden facets to redefine customer loyalty. It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts.