Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so.
Why? Because never in the history of our society have we had greater access to information yet at the same time we’ve never been more deficient in common sense.
Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year.
I’ve consumed the book a dozen times, and each time I pick up a new insight or piece of wisdom from it. It’s less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.
I encourage you to listen and re-listen to this book a dozen times, too. I can realistically promise you that you’ll glean some new wisdom from Obvious Adams each time you listen again.