One Percent Better: A Story About How to Close the Gap from Where You Are to Where You Want to Be (Unabridged‪)‬

If you’re ready to ignite a fire deep inside of your soul to become the very best version of yourself personally and professionally, this book is for you. 

One Percent Better is a story about a 20-year veteran schoolteacher who’s lost his passion, lost his energy, lost his fire—for his job, and for life. Joe Bigelow, aka “Mr. Big”, is gearing up to start another school year, and even as he’s walking into the building for the first in-service of the year, he’s counting down the days until next summer. 

His principal has placed him on a professional improvement plan at school and his wife has placed him on a personal improvement plan at home. 

Mr. Big’s life has become one monotonous, go-through-the-motions day after the next. He’s tired of it—and he knows something has to change—but what?

Through what seems to be a continual series of bad luck, Mr. Big meets an unlikely mentor who begins to help him put the puzzle pieces together, providing the guidance Mr. Big needs to regain his passion for teaching and passion for waking up excited to bring the juice each and every day. 

In this truly unforgettable and relatable journey, Brian Cain, international best-selling author and world-renowned mental performance coach, will show you how to close the gap from where you are to where you want to be by harnessing the power of simply getting one percent better.

Who will benefit from this book? Executives, people in sales, teachers, coaches, and school personnel who may be:


Lacking the energy, drive, and passion they once had
Wanting to become a better teacher, leader, or coach—but aren’t sure where to start or how to stay consistent
Looking to improve engagement from their students/athletes and become a leader amongst staff


Rediscover your passion. Reignite the fire you once had for your career. Get one percent better—intentionally—every single day.