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Publisher Description

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.A small, profitable business can be worth much more than a large business surviving on its top line.Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make the money they always dreamed of.

Mike Michalowicz
hr min
March 1
Ascent Audio

Customer Reviews

Winn's Plumbing ,

Profit to a new level!

I purchased the audio and it sets up what business owners need, discipline. I am stoked about the next level!

IamJeffRich ,

Holy mother of everything awesome!

For 12 years running and owning our photography studio, I thought I was crazy the way I made decisions. But no l, we were right on track, we just needed the Profit First system to solve the issue and drive profit! Stop everything in your life! Read this book! Do the assessment and open the accounts and do everything Mike says. DO IT NOW! Why, because you will immediately become profitable!

Derek Weiss ,

This book is awesome

I finished clockwork last week and had to get this book. So glad I did. I’m looking forward to making changes to my businesses. Thanks mike your the man!!!!!

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