The future is here, and it’s a tsunami of change. You can’t go back to the Good Old Days of 2019 when you could get away with being sloppy and safe and only performing at 50 percent of your potential. It’s a Crazy New World. If you are not doing these things, you are dead meat! The future of restauranting is here and it will be created by wily and smart independent restaurant owners who throw caution to the wind and do whatever it takes to survive and ultimately thrive in the new world of restauranting.
The world is at a crossroad, which path will you choose? The safe, same old path or the new, dramatically different path?
In 2019, most marketing was designed not to offend the goal was to quietly interrupt what people were interested in. The Six Sales Pillars challenges you to break free and risk it all. It’s time to take dramatic action and become - “the thing the customer is interested in”.