Scientific Advertising (Unabridged)
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4.2 • 5 Ratings
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- $8.99
Publisher Description
Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
GENRE
Business & Personal Finance
NARRATOR
CMP
Core Media Productions
LANGUAGE
EN
English
LENGTH
02:02
hr
min
RELEASED
2007
January 1
PUBLISHER
Core Media Productions
PRESENTED BY
Audible.com
SIZE
97.7
MB
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