Simplify

    • $9.99

    • $9.99

Publisher Description

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

GENRE
Business & Personal Finance
NARRATOR
RD
Roger Davis
LANGUAGE
EN
English
LENGTH
08:09
hr min
RELEASED
2017
July 27
PUBLISHER
Little, Brown Book Group
SIZE
380.8
MB

Listeners Also Bought

2016
2017
2017
2012
2014
2012