The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
APPLE BOOKS REVIEW
The best leaders have a very clear understanding of why they do what they do. That’s the thrust behind Simon Sinek’s theory of effective leadership. The theory grew out of his viral 2009 TED Talk, and he delivers Start with Why in a casual style that makes us feel as though we’re listening to a really smart friend. Sinek makes his straightforward point—that by building a career around what we’re already passionate about, we inspire others to embrace that passion—by using real-world examples like Walt Disney and Southwest Airlines’ Herb Kelleher. The end result is a leadership training that feels more colorful and fun than a business-school lecture.
Customer ReviewsSee All
The book is great!
This idea of "Starting with Why" is exactly what I needed to reignate the passion for the work I do. Simon does a great job at reading the book. He speaks in a clear voice, easy to understand.
I highly recommend it.
I thought this was about leadership?
I read the first 5 chapters and he rambles on and on about sales tactics. What a waste of money...
Great book by Simon Sinek. Many insights!