• $14.99

Publisher Description

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Includes a PDF of charts and graphs from the book.

Business & Personal Finance
Eric Ries
hr min
October 17
Random House Audio

Customer Reviews

Dinsoty ,

Good Book

This was a good listen. Book was filled with practicle advice from Eric on his experiences in dealing with many different companies. I feel this book was a lot more about OLDER companies and what they should be doing to grow and improve their businesses for long-term growth vs. a book of advice for startups to plan for long-term growth.

Good book with good advice overall. Not necesarily for startup/MVP founders but more for established business owners.

steinbej ,

Where is the PDF?

Pretty good book, Lean Startup was better, but where is the accompanying PDF of illustrations and charts and figures???

Jay-MMA ,

Where’s the PDF?

How do I get the PDF that is supposed to come with?

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