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Publisher Description

From the author of Let's Get Digital and Let's Get Visible, this audiobook will change how you think about marketing. Strangers to Superfans puts you in the shoes of your ideal readers, and forces you to view your marketing from their perspective.


Learn the five stages in the Reader Journey.
Identify where your blockages are and how to fix them.
Optimize each stage to increase conversion.
Boost sales by making the process more friction-less.
Build an army of passionate readers who do the selling for you.


It's not enough to know who your ideal readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the buy button. And it's crucial to determine why they liked your book enough to finish it...but not sufficiently to recommend it to their friends.

The Reader Journey is a new marketing paradigm that maps out the journey your ideal readers take in their transformation from strangers to superfans.

Table of contents

Part I: A New Paradigm - The Reader Journey


The New Marketing
Defining Your Ideal Reader
The Importance of Granular Targeting
Buyer Personas & the Stages of Selling 


Part II: Reader Roadblocks


The Discoverability Myth
Visibility Chokepoints
Consideration Distraction
Purchase Pains
Advocacy Issues 


Part III: Optimizing the Reader Journey


The Escalating Challenge of Conversion
Getting Discovered
Increasing Visibility
Browsers to Buyers: How To Make a Product Page Convert
DNF to OMG
Handing out Megaphones 


Part IV: The Failure Matrix


Locating Failure Points
Discovery Fail
Visibility Fail
Consideration Fail
Purchase Fail
Advocacy Fail 


Part V: Solve in Reverse


Why We Work Backwards
The Product
The Presentation
The Promotion
The Superfan Factory

GENRE
Business & Personal Finance
NARRATOR
MW
Melinda Wade
LENGTH
03:10
hr min
RELEASED
2019
August 2
PUBLISHER
David Gaughran
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
166.2
MB