Summary of Matthew Dixon’s: The Challenger Sale (Unabridged‪)‬

Please note: This is a summary of The Challenger Sale, not the original book. 

The Challenger Sale: Taking Control of the Customer Conversation (2011) shows companies how assertive sales representatives can increase profits and create repeat customers. Authors and entrepreneurs Matthew Dixon and Brent Adamson use the results of interviews with more than 5,000 sales representatives to outline five different profiles most employees fit into. Purchase this in-depth summary to learn more.