Summary of Pre-Suasion: by Robert Cialdini: Includes Key Takeaways & Analysis (Unabridged‪)‬

Don't miss Robert Cialdiani's long anticipated follow-up to his blockbuster book Influence. Robert Cialdiani uses heavily researched data along with relatable situations to show you a new way to influence people before you even open your mouth.

What will you learn from listening to this audiobook?


The secrets to "priming" someone to give you the response you want - even when they have no idea it's happening
An understanding of the six keys of achieving influence from Robert's first book, and an additional one he's learned about since
The secrets to the success behind palm readers and fortune tellers
An understanding of why where you work will have a big impact on what you can achieve
The best ways to direct focus to what's important in order to persuade someone to agree with you
Knowledge of how to create a bonding sense of unity between you and the person you are talking to, will make you far more successful in persuading them to your side
An understanding of why placing key information in the forefront of people's minds, allows you to (often unintentionally) convince them to choose the result you are seeking
The ways that you can persuade people to your side without directly manipulating them



Please note: This is a summary, analysis and review of the audiobook and not the original book.