Summary of Robert B. Cialdini's Influence (Unabridged‪)‬

Get the summary of Robert B. Cialdini's Influence.

Sample key takeaways: 

1. People like to say yes. It makes them feel good. And if you want to get them to say yes, you should ask them in a way that makes them feel good about saying yes. 

2. The study of persuasion, compliance, and change can help us better understand how influence works and how it can help us achieve our goals. 

3. There are regular mechanical patterns of action in a wide variety of species including humans. These patterns govern the way we think and act. Studying and mastering them has allowed advertisers to explore untapped potential in human consumption habits.