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Publisher Description

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

GENRE
Business & Personal Finance
NARRATOR
AR
Al Ries
LENGTH
01:26
hr min
RELEASED
2005
July 19
PUBLISHER
HarperAudio
LANGUAGE
EN
English
SIZE
85.8
MB

Customer Reviews

GearHead1226 ,

A Must Have - A 10!

This is one of the definitive books on today's marketing. If you're new to marketing or a pro, it will put your head right where it needs to be.

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