The 22 Immutable Laws of Marketing
-
-
4.2 • 95 Ratings
-
-
- $12.99
-
- $12.99
Publisher Description
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Customer Reviews
Outstanding Experience..!
I thoroughly enjoyed this book. I am grateful for Nipsey Hussle leading me to it. It really really blessed me.
Trump Derangement Syndrome
The authors sound like college professors, telling you how to start and run a successful business while never doing it themselves. It seems they take pride in trying to disparage one of the most successful Americans of all time. Donald Trump created a brand that made him the president soon to be twice over. Don’t waste your time with this book.
Anecdotal ramblings
Clearly well marketed though