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Publisher Description

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

GENRE
Business & Personal Finance
NARRATOR
DD
David Drummond
LENGTH
03:06
hr min
RELEASED
2014
April 22
PUBLISHER
HarperAudio
LANGUAGE
EN
English
SIZE
137.4
MB

Customer Reviews

Angel Raphael ,

Outstanding Experience..!

I thoroughly enjoyed this book. I am grateful for Nipsey Hussle leading me to it. It really really blessed me.

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