The Agent's Edge
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5.0 • 23 Ratings
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- $16.99
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- $16.99
Publisher Description
Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti!
For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.
Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.
In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:
How to Win Every Listing InterviewMarketing Yourself and Your Listings to SucceedTapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)Strategically Putting the “Agent” in Real Estate AgentTurning Tired Old Techniques into Cutting Edge Strategies That WorkThe Big Pay-off That Makes Real Estate More than a Great Career
Customer Reviews
Spot on!
Loved it. This one is especially great for new agents.
A Grateful Review of 'The Agent's Edge' by Jordan Cohen
One of the people in my life that I consider a mentor, recently recommended "The Agent's Edge" by Jordan Cohen. This book, authored by a seasoned real estate agent, proved to be a priceless resource that not only offered invaluable insights but also exuded an air of gratitude and generosity that deeply resonated with me.
What immediately struck me was Mr. Cohen's sincere commitment to empowering fellow realtors with his wealth of knowledge. In "The Agent's Edge," he leaves no stone unturned in demystifying the art of listing presentations and securing luxury listings. What sets this book apart is not just the wealth of information but also the author's gracious demeanor, evident in his willingness to share his hard-earned wisdom.
One of the book's most commendable attributes is its practicality. Jordan Cohen masterfully combines real-world examples, anecdotes, and actionable steps that make the information immediately applicable. Each chapter feels like a mentorship session, as I found myself continuously jotting down valuable takeaways that I could readily implement in my real estate endeavors.
Cohen's humble and thankful tone permeates every page of the book. He takes time to acknowledge the mentors, colleagues, and clients who have shaped his own illustrious career, underscoring the importance of gratitude and humility in the industry. This is not just a book about techniques and strategies; it's a heartfelt testament to the power of relationships and the value of treating clients with respect and appreciation.
I cannot express enough gratitude for "The Agent's Edge" by Jordan Cohen. It has not only armed me with indispensable knowledge but has also instilled in me a profound sense of humility and gratitude that I plan to carry with me throughout my real estate career. To Mr. Cohen, I extend my heartfelt thanks for sharing your wisdom, and to fellow aspiring real estate agents like myself, I strongly recommend you dive into this enriching and enlightening read. “The Agent's Edge" is not just a book; it's a beacon of guidance and gratitude in the realm of real estate literature.
-Irene Block, Oceanside
1000% recommended
Amazing
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