The Art and Business of Teaching Yoga : The Yoga Professional's Guide to a Fulfilling Career

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You'll learn to: build a loyal student base, plan dynamic classes, optimize your own practice, become more financially stable, maintain a marketing plan, use social media effectively, create a unique brand identity, and inspire even more students to embrace yoga.