The Art of the Deal: Contemporary Art in a Global Financial Market (Unabridged)
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4.6 • 5 Ratings
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- $21.99
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- $21.99
Publisher Description
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.
Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms, such as video and installation, have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-listen book that demystifies collecting and investing in today's art market.
Customer Reviews
Informative but tough to read on audio
I learned a lot about art business, failed attempts at creating successful art funds, and the method behind experiential art from this book. It does a good job at avoiding making extreme statements or broad generalizations. It is thoroughly researched. It provides great examples of its arguments for what the future of art markets could look like.
However, the narrator has very little change of tone and sounds a little robotic. It is also a veryyy dry read, with long passages about finance and statistics behind art that can be extremely tedious to sit through. I think I would have enjoyed this book more in a physical copy. I had to rewind frequently just to take in all of the dense information that seemed to go on for eternity. With such an academic text, I highly recommend reading it slowly. It took me almost 2 years of breaking it up into small segments to try to retain the information, but I finally finished it. Worthwhile, but difficult read.
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