The Basic Guide to Creating a Successful Facebook Ad Campaign (Unabridged‪)‬

 The Basic Guide to Creating a Successful Facebook Ad Campaign features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad performance.

The topics covered include:


Determining your end goal
Setting up your ad manager account
Determining your budget and measure of success
Setting up an autoresponder system
Checking out the ads of your competitors
Creating effective ad copy
Targeting your market
Monitoring the results
Making revisions
Applying the principles in my Facebook campaign


About the author: Gini Graham Scott, PhD, is a writer, publisher, and film producer, who has published over 200 books - 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive-produced 10 feature films, documentaries, and TV series.