The Cold Start Problem

I read this before starting a (now failed) tech company myself. Everything that was discussed proved to be true.

This book is phenomenal and should be required reading for every startup founder out there. It’d be even more impactful if every member of a start up team were to read this book concurrently, as it has the power to help align stakeholders on the various objectives required to accomplish the nuanced goals in each phase of growth, ultimately leading to the successful launch and scaling of a startup.

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After working in the startup space for almost 20 years, reading this book provided a powerful and impactful outline of the various phases of challenges virtually every startup must face as it attempts to scale and mature. I wish this book existed 15 years ago.

I recommend this book for anyone wanting to spark the network effects.