The Complete Guide to Email Marketing, Book VI: Using Emails to Increase Local and Online Sales (Unabridged‪)‬

A key to success in email marketing is sending out your emails effectively - from choosing the right email platform to send outing out your email using services. The Complete Guide to Email Marketing features the tools and techniques to use for this approach to gain visibility and credibility and build your business for more sales and profits. This sixth book in the series, Sending Emails, covers these topics:


Deciding what email to use
Sending emails to individual decision makers
Deciding who and when to copy on an email
Sending out newsletters or recurring emails
Using software and SMTP servers to send out personalized emails
Using large bulk emails and email delivery services

Gini Graham Scott has published over 50 books with traditional publishers and over 60 books through her own company, Changemakers Publishing. She also assists clients in writing and publishing their own books.