First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
Customer ReviewsSee All
Want fully refund!
I paid for the audibook and purchased it, but it's not downloadable. I see an error message every time and it says, download later.
Another inconvience is, I thought this audibook has parts, I mean they separated it to the chapters. But I was wrong, it's whole more than 7 hours. How can I listen that all 7 hours at once. Good audibook is separated by chapters. Pleaser refund.