Winner of the 2009 Audie Award for Business/Educational Audiobook
New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.
With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.
Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.
Customer ReviewsSee All
I have been disappointed with most of the audiobooks I have purchased and this one is the only excepton. Don't purchase an audiobook if it is not read by the author and listen to the preview first. If the voice is monotone don't buy it. Jeff does a great job at keeping it intersting and keeping it real.. He knows what he is talking about and is passionate about the topic.
A must have for all sales people!
If you want to make money in sales you need this information. As a sales manager I have consistently used Gitomer's books & videos in my training process. I personally buy a copy of The Little Red Book of Selling for every new sales rep that joins my team. By implementing Gitomer's ideas we have increased calls, increased confidence and ultimately made more money by increasing sales.
Can I listen to that enough? A great book and perfect audio for any traveling rep. This audio will turn your car into a mobile sales university.