The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments, and marginalize their competitors.
Finally a Sales Strategy book writen someone who actually sells an not a sales trainer.
Having spent a number of years selling, I find it rare to locate a book with new and innovative material for the experienced sales person. Even the most advanced books on selling are targeted the journeyman salespeople (those with less than five years of selling). What I like most about the Maverick Selling Method is that it is written by and for experienced salespeople. This is the first book that covers all the elements of the complex sale and teaches you how to control it, all without having to change your personality. Burn's book offers information and advice you can put to use immediately. I highly recommend it!
Maverick Selling Method
Fantastic tool! I listen to it on my way into the office everyday! Brian does a great job by giving great insight on how to boost sales and cut the BS. The title is perfect; It's the truth !
I just discovered podcasts and the Sales Maverick was the first one I started listening to. It has already given some great action items. Also, it is a motivator when I listen to him on the way to work, before I spend the whole day selling.