The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    • 5.0 • 17 Ratings
    • $12.99

    • $12.99

Publisher Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

GENRE
Business & Personal Finance
NARRATOR
RF
Rob Fitzpatrick
LANGUAGE
EN
English
LENGTH
03:25
hr min
RELEASED
2019
March 22
PUBLISHER
Robfitz Ltd
SIZE
203.5
MB

Customer Reviews

thosakwe ,

Great for beginner entrepreneurs

Doesn't seem like chapter 5 is here, though???

yufanz3973 ,

HBS PM 101 Reading List

Taken to this book by Harvard Business School’s Product Management 101 reading list. Narrated by author. Content and voice are engaging. Awesome.

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