The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI (Unabridged‪)‬

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security, and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns.  

Included: 


The five privacy principles to which every company must adhere 
The new rules of responsible data handling, according to leading academics and visionaries 
How technology adoption has forever changed our expectations of privacy 
How to deliver security, privacy, and convenience at the same time  
Why transparency matters to brand loyalty 
The global legislative landscape 
The future of AI 


The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers, and anyone interested in privacy and the consumer experience.