Roberta Prescott Reed is both her father's namesake and his nemesis, and has been diametrically opposed to everything he stands for in his business practices at Reed Public Relations for as long as she can remember. From her first impulsive and very public stand against him chained to a tree in a mud-spattered old growth forest in Oregon, she has devoted her life to countering the disinformation her father and his firm, representing the most egregious and corrupt polluters on the planet, disseminates to discredit the environmental movement.
After 10 years on opposite sides of every environmental issue, his sudden death in 1994 turns her life upside down when she, his business partners, and his clients are shocked to learn that he has named her CEO of Reed Public Relations. With her friends by her side, brothers Evan and Steven Manning, and her best friend Summer Sparrow, a new generation of leaders takes the reins at RPR, a generation who possess a deep reverence for the tiny blue planet we call home and feel that environmental activism must be a top priority of every business, and she makes it her mission to bring her father's clients, now her clients, into a 21st-century mindset of true corporate environmental responsibility.
From the corridors of power in Washington, D.C., to the sophisticated shores of the Cote d'Azur, The Outcasts of Eden is full of complexity and unexpected surprises, and tells the moving story of the opposing forces of environmental activism and business, and the generational shift in thinking as the movement struggled to become accepted as an essential and expected part of doing business around the world.