Elliot Carver - the ultra-rich media mogul - has found a way to "create" news and broadcast it all over the world as it happens. Now he has devised the ultimate plan: to start a war between Great Britain and China. The conflict will reach every television in the world and garner the highest ratings in history. A man who can start a war anytime and anywhere he pleases - and then profit from it - will be the most powerful man in the world. But Carver didn't count on James Bond.