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Publisher Description

Peter J. Williamson, a professor of international management, and Ming Zeng, executive vice president of strategy at the Hangzhou [HANG-zow]-based Alibaba Group, offer advice on how Western businesses can develop the capabilities needed to crack sensitive markets and remain competitive.
This article was first published in the March 2009 issue of Harvard Business Review.

GENRE
Audiobooks
NARRATOR
TM
Todd Mundt
LENGTH
00:34
hr min
RELEASED
2009
March 1
PUBLISHER
Harvard Business School Publishing
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
28.1
MB

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