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Publisher Description

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.

While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.

Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.

Business & Personal Finance
Richard Allen
hr min
October 27
Tantor Audio

Customer Reviews

mikewhiterobot ,

Good History Lesson

It didn't really have much on HOW to apply viral loop & chanels into what you are developing, but it's a very informative retrospective on where successful companies started and why they grew. Like anything else timing is key, you won't be able to reproduce the success of the past by doing things the same way, but you can totally draw from their past experience. After this, be prepared to have to draw your own conclusions and think for yourself on how to apply the information to todays challenges.


Don't bother.

Very disappointing. This is more of a drudging history lesson than current insight into viral processes.

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